Smaaash is India’s first Urban Sports Centers that seamlessly mixes gaming, partying and dining into an immersive experience. Smaaash has not only redefined sports entertainment, but also raised the bar for customer engagement. Keeping this in mind, they’ve been looking to expand into the live music space. Smaaash approached BAJAAO Entertainment to help establish them as a music venue and to help them diversify into new avenues of entertainment that cater to new audiences. They had hosted music related events before, but wanted a step up in the kind and quality of entertainment on offer. We suggested two unique concepts that covered a platter of audiences: Smaaash’d and Urban Assault. The two properties cater to very different genres. Smaaash’d showcases artists from the indie and electronica world, while Urban Assault focuses on heavy metal and hard rock. We have successfully executed two Smaaash’d and two Urban Assault shows. The artists programmed range from EDM artists such as BREED, Kumail, and Sickflip to indie bands like Spud in the Box and Blek. Metal artists like Providence, Devoid, Zygnema etc have also performed at the paintball arena at the venue.