Hard Rock Cafe today is synonymous with live music performances. With 8 venues spread out all over the country, HRC is a constant presence on the independent music calendar. It is successful as a restaurant and doubly so as a venue which is famous for being genre agnostic. HRC approached BAJAAO to start programming a few nights at their venues in Mumbai(Andheri), Bangalore and Delhi. In addition to programming popular rock bands such as Blakc,Unohu and Until We Last, we also curated an all star 90s tribute band for one of the nights. The success of these shows led to further venues being programmed by BAJAAO Mumbai (Worli), Gurgaon, Hyderabad. We’ve curated a wide set of artists for these venues with genres ranging from punk and rock to sufi and metal. The consistent success of these nights has resulted in a collaborative effort between us and HRC to start electronica nights at several HRC venues. This new property called Insanium will feature heavyweights of the electronica scene including Anish Sood, Sound Avtar, Jitter and others.