The International Jazz Festival is part of an annual initiative to promote and put Goa on the international map as a cultural tourism destination, using music as a medium.
2013 was the first year of this festival, featuring renowned international Jazz musicians such as Erik Truffaz and Uri Honing and local talents such as Elvis Lobo. Considering the first time nature of the festival, their team required on ground support to help execute the festival in it’s entirety. BAJAAO stepped in to provide turn key event management solutions which included artist hospitality, stage management, sound and lights etc. The International Jazz Festival provided a much needed fillip to jazz in India and highlighted Goa as a destination for artists from India and abroad. It has provided a platform for local jazz musicians and increased their exposure.
The success of the first edition ensured the return of the festival in 2014 and BAJAAO was again involved in the same capacity.