A BAJAAO Entertainment property, BIG69 is India’s first heavy metal festival offering a well- curated, fullscale festival experience. Our first foray into conceptualising and executing a festival all on our own, BIG69’s successful first edition took place in January 2015 at Richardson and Cruddas, Mumbai.
A first time festival such as BIG69 required an engaging concept, flawless execution, supportive sponsors, benchmark sound and lights production, and of course an amazing lineup. Our team built the festival from the ground up, starting from finding the appropriate partners, shortlisting the lineup, choosing the best location, designing the stage, lights and sound setup and overall turnkey event management to the digital marketing and promotion for the festival. We chose metal because the genre has a very dedicated fanbase that has been underserved by the recent explosion of indie and electronica festivals. To make it a success, we needed a fresh and engaging lineup of artists that would attract as many metal fans as possible from across the music style and subgenre divisions. Keeping this in mind, we curated a lineup of 18 metal bands from across the country such as Demonic Resurrection, Kryptos, Undying Inc., Zygnema, Bombay Metal Project, Joint Family etc. Complementing the homegrown artists were the five international acts on the lineup Progressive metallers SikTh, rapdjent pioneers Hacktivist and death metal legends Carcass from the UK, technical death metal band Fleshgod Apocalypse from Italy, and new age metallers Underside from Nepal.
The festival was considered a resounding success by audience and artists (including international artists) alike. The overall look and feel of the festival was much talked about and the sound and light design was highly appreciated. BIG69 saw an overall footfall of 2000 people on each of the two days.